Browsing 03 Faculty of Business and Economics by Author "Hoor, Ahmad Ibrahim"

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Palestinian Consumer’s Intention to Recommend a Car Brand and its Relationship to Perceived Risks when Buying a Car

Hoor, Ahmad Ibrahim (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-02)

This study looks at what kind of strategies are more effective to reduce the perceived degree of risk, through understanding the correlation between that strategy and type of risks which have an impact on the recommendation ...