Browsing 03 Faculty of Business and Economics by Author "Katlav, Tolga"

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Türkiye’deki Taraftarların Spor Kulüplerindeki Lisanslı Ürünlere İlişkin Satın Alma Niyetinin Planlanmış Davranış Teorisine Göre İncelenmesi

Katlav, Tolga (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017-08)

The aim of the present study is to investigate the purchase intention of licensed products of sport clubs of fans in Turkey, using the theory of planned behavior. Specifically we examine how behavior oriented attitude, ...