Browsing 03 Faculty of Business and Economics by Author "Ndagana, Bidemi Hyekonni"

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A Study on Customer Loyalty to a Brand: A Case of Turkcell and Telsim Telecommunications

Ndagana, Bidemi Hyekonni (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)

The aim of the study is to investigate customer loyalty determinants among telecom subscribers in Famagusta, in the Turkish Republic of Northern Cyprus. The research method used was descriptive design, Simple Random Sampling ...