Browsing 03 Faculty of Business and Economics by Author "Olaoke, Ridhwan Olatunji"

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Brand Equity, Brand Experience, Consumer Satisfaction and Loyalty [THESIS] / Ridhwan Olatunji Olaoke Submitted to

Olaoke, Ridhwan Olatunji (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)

This study was aimed at evaluating whether brand experience mediates the effects of the components of Consumer Based Brand Equity (CBBE) i.e. lifestyle congruence, staff behavior, physical quality and self-congruence and ...