Browsing 03 Faculty of Business and Economics by Author "Omogbehin, Olabode-Desire"

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Impact of Internal Marketing on Organizational commitment, Market orientation, and Business Performance of Commercial banks in Nigeria

Omogbehin, Olabode-Desire (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-07)

According to Christopher (1991), internal marketing was defined as one of the critical tools that is used in creating a customer oriented organization. Furthermore, it can be classified as amajor tool used to fortify the ...