Browsing 03 Faculty of Business and Economics by Author "Osman, Marwa Osman Mohammed"

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The Important Factors Affecting Consumer Attitude and Use of Skin Whitening Products (The Case of Under-graduate Females in the University of Khartoum)

Osman, Marwa Osman Mohammed (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)

The market of skin whitening products is rising each year in Africa and the Middle-East, while some societies in the world do not even know the existence of the phenomenon skin whitening. The studies about attitude towards ...