Browsing 03 Faculty of Business and Economics by Author "Rashed, Samer Mahmoud"

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CRM in Private Sector Entities in the Palestinian Market, and the Intervention of Social Media

Rashed, Samer Mahmoud (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-09)

Customer Relationship Management plays a critical role in the business world. Today the ability to manage customer relations, effectively can lead businesses to success in the competitive market with large numbers of rivals ...