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Browsing 03 Faculty of Business and Economics by Author "Tümer, Mustafa (Supervisor)"

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Determinants of Consumer Purchase Intentions of TRNC Students for Luxury Goods

Hussain, Atif (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-01)

Luxury Goods Purchase intention based on consumer’s behavior about the luxury goods. Luxury goods can be anything that is more desired than its necessity. Consequently, in order to investigate the determinants of ...
Discovering Institutional Dynamics of Entrepreneurial Business Environment Development Evidence from MENA’s Oil-Richest Countries

Aghaei, Iman (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)

Consideration of the MENA region illustrates that during the past years, oil production has resulted a socio-economic transition from old- to modern-style mode. In the meantime, entrepreneurial activity as a feature of ...
Effects of Internal Branding on Frontline Employees Work Attitudes and Behaviours: Exploring the Role of Psychological Contract as the Mediator, The Case of North Cyprus Hotels

Ayrom, Shabnam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-09)

This thesis develops an empirical model to test the effect of internal branding and brand-oriented leadership on employees’ service recovery performance and turnover intention, with a particular emphasis on psychological ...
Factors Influencing Intention to Purchase a Bank Loan: The Case of North Cyprus

Shirazi, Sanaz (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-10)

In the field of buying behavior, the effect of attitudes, self-confidence, perceived trust and past experience has long been recognized. However, none of these factors have been examined in the field of purchasing a bank ...