Browsing 03 Faculty of Business and Economics by Author "Tümer., Mustafa"

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Measuring Customer Based-Brand Equity Empirical Evidence from Fast Food Brands in Northern Cyprus

Sadatrad, Mahta (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-10)

This study pursues to examine the practicality and applications of a customer-based brand equity model in the North-Cyprus fast-food market. This research is based on design, methodology, and approach most common conceptual ...