Browsing 03 Faculty of Business and Economics by Subject "Automobiles - Marketing"

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Impact of Product Diversity and International Diversity on Performance in the Global Automotive Industry

Cheraghali, Hamid (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-02)

This study examines the relationships between product diversity, international geographical diversity, and company financial performance in the global automotive industry. A sample of the top twenty global automobile ...