Browsing 03 Faculty of Business and Economics by Subject "Firm, Non-firm communication of banks, Brand Familiarity, Corporate Image, Customer Brand Loyalty"

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Corporate Brand Image of Non-Local Banks from Consumers’ Vantage Point: An Emprical Study in Northern Cyprus

İnamlık, Ozan Süleyman (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-10)

ABSTRACT: This emprical study sought to develop and test two models on corporate brand image of non-local banks located in Northern Cyprus. The study approaches corporate brand image from customers’ perspective. The study ...