Browsing 03 Faculty of Business and Economics by Subject "Green Marketing"

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Browsing 03 Faculty of Business and Economics by Subject "Green Marketing"

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  • A Case Study of the Effectiveness of Green Products Advertisement 
    Arnous, Ahmad (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020)
    There was an extensive rise in environmental awareness movements in the past decade or so and with that, companies have taken a lead role in integrating eco-friendly terms within their advertisements, this action has allowed ...
  • Determinants on Green Product Purchasing Intention: The Case of Recycled Plastic Products 
    Raissi, Sam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)
    Human kind has the majority share of creating waste and this waste endangers the life of many living now and should be considered as a great threat for next generation if not managed deliberately. Simultaneously ethical ...