Browsing 03 Faculty of Business and Economics by Subject "Green marketing mix"

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The Impact of Green Marketing Mix on Determinants of Brand Equity: The Case of North Cyprus

Esfahani, Behrouz Ghazi (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)

These days sustainability is becoming a vital part of doing business in almost all industries due to the growing demand for environmentally friendly products. Moreover, people are conscious about product features and ...