Browsing 03 Faculty of Business and Economics by Subject "Purchase intention-Social Media-Cyprus (Turkish Republic of Northern Cyprus, 1983-)"

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Browsing 03 Faculty of Business and Economics by Subject "Purchase intention-Social Media-Cyprus (Turkish Republic of Northern Cyprus, 1983-)"

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  • Factors Influencing Consumer Purchase Intention in Social Media 
    Jibrin, Yusufu Chima (Eastern Mediterranean University - Doğu Akdeniz Üniversitesi, 2021-02)
    A number of factors influence consumer purchase intention especially in the digital environment. With the advent of social media marketing, brands make effort to attract attention of consumers. The primary goal of this ...