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Browsing 03 Faculty of Business and Economics by Subject "Regression Analysis"

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Consumer's Perception of Brand Loyalty in Car Choices

Hassanzade, Mohammadreza (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)

This thesis empirically investigates the customer's perceptions of brand loyalty in car buying decisions along with other different variables that can affect this process. A total number of two hundred fifty people were ...
The Impact of Brand Image on Customers’ Purchase Intention of Apparel (Koton Products): Evidence from Eastern Mediterranean University

Eskandri, Fatemeh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)

This study empirically investigates “The Impact of Brand Image on Consumers’ Purchase Intention of Apparel (Clothing Products) in the case of Koton Clothing Company in North Cyprus”. A total number of 415 questionnaires ...
The Impact of the Magnitude of Overhead Costs on the Difference between ABC and TDABC Systems

Tarzibashi, Omar Fikrat Fateh (2017-07)

The objective of this study is to investigate the impact of the magnitude of overhead costs on the results of ABC and TDABC differences. A quantitative research method was used and data were gathered through an extensive ...
The Intention to Use Facebook in the Case of North Cyprus

Sharf, Mahdi Muneer (Eastern Mediterranean University EMU, 2017-05)

study examines the effect of Theory of Planned Behavior (TPB) on the intention of users to use Facebook in North Cyprus. Based on the TPB, attitude, subjective norms, perceived behavioral control and perceived value have ...