Browsing 03 Faculty of Business and Economics by Subject "Turkish Airlines"

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Does Traditional and Social Media Advertising Affect Brand Trust and Impact Purchase Intention? (The Cases of Delta Airlines and Turkish Airlines Companies)

Eddine, Yahya Nasser (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)

Social media has become the latest trend of the 21st century. Building on the foundation of Web 2.0, social media platforms and social networks have facilitated unprecedented growth of human interaction in modern times. ...