Browsing 03 Faculty of Business and Economics by Subject "User-Generated Social Media Communication"

Now showing items 1-1 of 1

Effect of Social Media Marketing on Consumer Based Brand Equity and Word of Mouth: A Case Study of Eastern Mediterranean University

Sagynbekova, Sabira (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)

This study sought to analyze the effects of social media communication in terms of user-generated and firm created social media communication on brand equity and word of mouth. The research took place within the scope of ...