Browsing Theses (Master's and Ph.D) – Architecture by Author "Rıza, Müge"

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The ‘CreXperience City’: Setting up a Branding Strategy for Small Cities: The Case of Famagusta

Rıza, Müge (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-10)

City branding is a world wide increasing phenomenon. Cities are working hard to keep up with this trend and try setting themselves into the right scene with attractive and appealing images. Competition today is far more ...