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Browsing BE – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Business and Economics by Author

Browsing BE – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Business and Economics by Author "Eastern Mediterranean University, Faculty of Tourism, Faculty of Business and Economics, Faculty of Engineering"

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Role of social media community in strengthening trust and loyalty for a university

Nevzat, Raziye; Amca, Yılmaz; Tanova, Cem; Amca, Hasan (Elsevier, 2016-09-20)

As the increasing internationalization of higher education creates competition among the universities, many institutions are making use of social media communities to attract and retain students. We surveyed 206 users of ...