ABSTRACT: This research aims to explore two models: first, examining the nonlinear relationship between brand experience and outcome variables, i.e., consumer satisfaction and brand loyalty; second, the effect of consumer ...

Instead of relying entirely on traditional networks, technological advancements have enabled small and medium-sized enterprises (SMEs) to turn into dynamic in international market sectors through data innovation (IT)-mediated ...

The Murzug region in Libya has an immense potential for oil production. As a result of the perishable nature of raw materials, it imposes a huge effect on the economy. The oil production plant will process high profit ...