Browsing Theses (Master's and Ph.D) – Business and Economics by Author "Çelik, Ayşe Dilek Kayhan"

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Bank Hospitality and Servicescape Evaluation by Bank Customers and Their Effects on Satisfaction

Çelik, Ayşe Dilek Kayhan (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-08)

This research thesis investigates the effects of hospitality behavior of bank personnel on customer satisfaction in the case of banks operating in Turkey. The moderating role of servicescape on the effects of bank hospitality ...