Browsing Theses (Master's and Ph.D) – Business and Economics by Author "AL-Talabani, Hallow Fadhil Muhammad"

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A Work on the Determination of the Influence of Social Media on Brand Loyalty for Airlines

AL-Talabani, Hallow Fadhil Muhammad (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-02)

This research work explores the influence of social media on brand loyalty for Airlines in Turkish Republic of Northern Cyprus. A quantitative research methodology was used in the study and a total of 350 questionnaires ...