Browsing Theses (Master's and Ph.D) – Business and Economics by Author "Amirirad, Niousha"

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Diagnosing customer orientation of service employees and rapport on customer satisfaction and future behaviour: An empirical study in banks of North Cyprus

Amirirad, Niousha (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-02)

ABSTRACT: Despite the significance of customer orientation of a firm, the concept has not received much attention until recent years. Previous studies were mostly focused on customer satisfaction. Hence, one of the objectives ...