Browsing Theses (Master's and Ph.D) – Business and Economics by Author "Faculty of Business and Economics, Dept. of Business Administration"

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City as a Brand: Case of Gazimağusa

İnce, Ecem (Eastern Mediterranean University EMU, 2015-09)

Purpose of this research is to create successful city brand, and develop strategies of Famagusta’s city brand for measuring some affecting elements of brand value concept such as; social, economic, political and cultural ...
Factors Influencing Renting Decision of EMU Students in North Cyprus –An Explanatory Study

Huseynova, Vafa (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-09)

This thesis empirically examines 29 factors influencing in renting decision of EMU students in Famagusta real estate market. Totally, 202 students of EMU have participated in this survey. Mean scores, and one-sided t-test ...
Study of the Most Important Influential Factors in the Selection and Purchase Decision Process of Women Cosmetic Products (Skin Cares) in North of Cyprus

Soosan, Aezoo (Eastern Mediterranean University EMU, 2015-02)

Marketers in cosmetics industry are required more perfect perception about consumer‟s behavior as a basis for making better strategic decisions regarding definition of market and production line as well as more appropriate ...