Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Digital banking"

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The Effects of Digital Banking on Customer Experience, Customer Satisfaction, and Customer Loyalty in Morocco

Bouafi, Samia (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020)

The aim of this study is to examine the factors affecting customer satisfaction and their intentions towards using digital banking services in Morocco. Six factors were used in this study: functional quality, brand trust, ...