Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Impulse Buying"

EMU I-REP

Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Impulse Buying"

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  • The Effects of Age Differences on Affective and Cognitive Impulse Buying 
    Bidmeshki, Shabnam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)
    Impulse buying is defined as feeling a strong and urgent desire to buy a product without previous intention to purchase. Impulse buying might be triggered by external or internal stimulus. The reaction to these stimuli can ...