Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Marketing Management"

EMU I-REP

Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Marketing Management"

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  • The analysis of consumer attitudes towards online and mobile banking in Nigeria 
    Chikwendu, Uzoma David (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-08)
    ABSTRACT: Online and mobile banking, not just in Nigeria has experienced tremendous growth. The banking sector in Nigeria has come to experience reasonable amount of changes as a result of the rapid change and contribution ...
  • An analysis of the enterprising tendencies and personality dimensions of the independent petroleum marketers of Nigeria 
    Tabai, Amatare Victor (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-02)
    ABSTRACT: Entrepreneurship has been a widely discussed subject in recent years. The individuals and persons who are involved in the act of entrepreneurship known as the entrepreneurs are very critical actors in discussing ...
  • Antecedent and Consequences of Brand Loyalty: Empirical Study 
    Alola, Violet Uju (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)
    This work was proposed to investigate the antecedent and consequences of brand loyalty as it affects the banking industry in North Cyprus. Examining the dimension of brand loyalty and how bank managers can work towards its ...
  • An Application of the American Customer Satisfaction Index (ACSI) to the TRNC Banking Industry 
    Latifoltojar, Amir Hossein (Eastern Mediterranean University EMU, 2015-09)
    The Banking sector plays a key role in the economy of the country. Customer satisfaction and customer loyalty are two positive outcomes achieved by customer satisfaction in the banking industry. This thesis aims to investigate ...
  • Assessing the Relationship between Risk Management and Safety Climate in Healthcare Organizations 
    Hajiyev, Elchin (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-02)
    Adverse event have become prevalent in medical centers around the globe. The increased number of injuries has resulted to criticisms. In the 21st century researchers and practitioners are striving hard to identify the cause ...
  • Brand Equity, Brand Experience, Consumer Satisfaction and Loyalty [THESIS] / Ridhwan Olatunji Olaoke Submitted to 
    Olaoke, Ridhwan Olatunji (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)
    This study was aimed at evaluating whether brand experience mediates the effects of the components of Consumer Based Brand Equity (CBBE) i.e. lifestyle congruence, staff behavior, physical quality and self-congruence and ...
  • Brand Loyalty in the Construction Sector The Case of North Cyprus 
    Boroumand, Garsivaz (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-02)
    “Construction sector occupies an important place in the economy of the TRNC, and parallel to the population growth, the demands for buildings continue to increase” (building construction and parcel statistics, 2009). The ...
  • A Case Study of the Effectiveness of Green Products Advertisement 
    Arnous, Ahmad (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020)
    There was an extensive rise in environmental awareness movements in the past decade or so and with that, companies have taken a lead role in integrating eco-friendly terms within their advertisements, this action has allowed ...
  • City as a Brand: Case of Gazimağusa 
    İnce, Ecem (Eastern Mediterranean University EMU, 2015-09)
    Purpose of this research is to create successful city brand, and develop strategies of Famagusta’s city brand for measuring some affecting elements of brand value concept such as; social, economic, political and cultural ...
  • A Comparative Study of HRM Practices Based on Hofstede Cultural Dimensions 
    Meshksar, Sahar (Eastern Mediterranean University (EMU), 2012)
    ABSTRACT: With increasing globalization in today‟s world it seems necessary to consider culture as one important factor which has influence in designing and implementing HRM practices. This thesis applied Hofstede cultural ...
  • Comparison of Macroeconomic Performance of Selected sub- Saharan African Countries 
    Alagbe, Omobola (Eastern Mediterranean University (EMU), 2013)
    ABSTRACT: This study investigates the comparison of economic performance in four selected African countries which includes South Africa, Cameroon, Kenya and Ghana and attempts to analyze the nature of the effects of ...
  • The Consequences of Customer Related Social Stressors on Frontline Staffs in Health Care Centers: An Empirical Study in North Cyprus 
    Sasani, Solmaz (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-08)
    The major purpose of this study is to examine the consequences of customer related social stressors on staffs in health care centre in Turkish Republic of Northern Cyprus (TRNC). Total of 250 questionnaires were distributed ...
  • Consumer Awareness and Usage of E-Banking in Palestine 
    Aboulzelof, George Antoine Lutfi (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    The research purpose is about the examination of the factors that influence customers in order to use E-banking in Palestine. The research framework was based on the Theory of Planned Behavior (TPB) with variables such as ...
  • Consumer's Perception of Brand Loyalty in Car Choices 
    Hassanzade, Mohammadreza (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)
    This thesis empirically investigates the customer's perceptions of brand loyalty in car buying decisions along with other different variables that can affect this process. A total number of two hundred fifty people were ...
  • Country as a brand: The case of Slovenia 
    Belsak, Jasna (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-02)
    ABSTRACT: Globalization, continuous changes in a global market, greater awareness of countries in need of country branding and competition were the main reason countries started to create their brands. This Thesis presents ...
  • CRM in Private Sector Entities in the Palestinian Market, and the Intervention of Social Media 
    Rashed, Samer Mahmoud (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-09)
    Customer Relationship Management plays a critical role in the business world. Today the ability to manage customer relations, effectively can lead businesses to success in the competitive market with large numbers of rivals ...
  • Customer Intention to Order Food Online: The Case of EMU Cyprus 
    Bouzboune, Nasser (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    The world has gone through numerous changes as far back in history as one can imagine. Today, the world is continuing to do so, through computerization. Ever since the development if the internet, many links between ...
  • Customer Loyalty in the Telecommunication Industry in Nigeria 
    Adenuga, Olusegun Kolawole (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-07)
    The purpose of this study was to develop and test a model which examined customer loyalty in telecommunication industry in Nigeria. The research collected data through questionnaire which was self-administered from a sample ...
  • Customer satisfaction and loyalty intention of customers of financial institutions in North Cyprus 
    Thiam, Assietou (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-01)
    ABSTRACT: The aim of this study is examine what influence customer satisfaction in the service industry and how much important is to make interpersonal bonds between customers and front line employees. We will also examine ...
  • Customer Satisfaction in the Restaurant Sector, Gazimagusa North Cyprus 
    Ebane, Linda Mesumbe (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-09)
    In the midst of the increasing student population in Famagusta , There has been a noted increase in competition amongst the restaurants in Famagusta catering and delivery different type of restaurant service, due to this ...