Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Marketing Methods"

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Selecting the Best Marketing Methods to Attract Customers Based On Geographical, Cultural and National Characteristics: Case of Famagusta, North Cyprus

Shalchizadeh, Reza (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-07)

This study evaluates the effects of macro-environmental variables such as culture, national, and geography on the extent of attracting customers through the usage of online and offline marketing methods. Data were collected ...