Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Marketing-Social Media-Word-of-mouth-Consumers' Decision Making"

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A comparison of consumer characteristics and their influence on the use of electronic word-of-mouth

Beheshti, Sina (Eastern Mediterranean University EMU, 2017-09)

This thesis examines the impact of word-of-mouth concept in social media on consumers’ decision-making for purchasing a product. One hundred and fifty-four responses from Eastern Mediterranean University, Turkish Cypriot ...