Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Morocco"

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The Effect of Sales Promotion on Impulsive Buying Behaviour in Morocco

Amarray, Hamza (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020)

Old shopping styles in Morocco are changing as consumers become more conscious about where they spend their money which creates a challenge for marketers. That is why it is fundamental for businesses to be cognizant of the ...
The Effects of Digital Banking on Customer Experience, Customer Satisfaction, and Customer Loyalty in Morocco

Bouafi, Samia (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020)

The aim of this study is to examine the factors affecting customer satisfaction and their intentions towards using digital banking services in Morocco. Six factors were used in this study: functional quality, brand trust, ...