Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Purchase Intention"

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Determinants of Consumer Purchase Intentions of TRNC Students for Luxury Goods

Hussain, Atif (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-01)

Luxury Goods Purchase intention based on consumer’s behavior about the luxury goods. Luxury goods can be anything that is more desired than its necessity. Consequently, in order to investigate the determinants of ...
Determinants on Green Product Purchasing Intention: The Case of Recycled Plastic Products

Raissi, Sam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)

Human kind has the majority share of creating waste and this waste endangers the life of many living now and should be considered as a great threat for next generation if not managed deliberately. Simultaneously ethical ...
The Impact of Brand Image on Customers’ Purchase Intention of Apparel (Koton Products): Evidence from Eastern Mediterranean University

Eskandri, Fatemeh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)

This study empirically investigates “The Impact of Brand Image on Consumers’ Purchase Intention of Apparel (Clothing Products) in the case of Koton Clothing Company in North Cyprus”. A total number of 415 questionnaires ...