Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Social Media Influencers"

Now showing items 1-1 of 1

The Effects of Social Media Influencers on Consumers’ Buying Intentions with Mediating Role of Consumer Attitude

Damirchi, Sadaf (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2021-02)

Today the influencer marketing is actually replacing the other forms of marketing especially the traditional ones. It is growing at a fast pace and number of people who working on social media platforms as influencer ...