Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Word-of-mouth advertising"

EMU I-REP

Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Word-of-mouth advertising"

Sort by: Order: Results:

  • Factors Affecting Purchase Intention of Durable Goods, Case of Turkish Republic of Northern Cyprus 
    Zvitare, Shamiso (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018-01)
    Exploring and evaluating the factors which affect or influence purchase intention of durable goods in particular case of Turkish Republic of Northern Cyprus was the main agenda of this study, that is perceived store image ...
  • Factors Influencing Consumer Purchase Intention in Social Media 
    Jibrin, Yusufu Chima (Eastern Mediterranean University - Doğu Akdeniz Üniversitesi, 2021-02)
    A number of factors influence consumer purchase intention especially in the digital environment. With the advent of social media marketing, brands make effort to attract attention of consumers. The primary goal of this ...