Browsing Theses (Master's and Ph.D) – Business and Economics by Subject "Work Outcomes"

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Effects of Internal Branding on Frontline Employees Work Attitudes and Behaviours: Exploring the Role of Psychological Contract as the Mediator, The Case of North Cyprus Hotels

Ayrom, Shabnam (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-09)

This thesis develops an empirical model to test the effect of internal branding and brand-oriented leadership on employees’ service recovery performance and turnover intention, with a particular emphasis on psychological ...