Browsing Theses (Master's and Ph.D) – Business and Economics by Author "Abubakar, Abubakar Mohammed"

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Browsing Theses (Master's and Ph.D) – Business and Economics by Author "Abubakar, Abubakar Mohammed"

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  • Impact of IT on Business: eWOM and the Three W’s (Who, Why and What) 
    Abubakar, Abubakar Mohammed (Eastern Mediterranean University (EMU), 2012)
    ABSTRACT: Recent trends in technology and hypermedia has resulted in the increased use of internet as source of information by consumers. Electronic-word of-mouth (eWOM) is a non-verbal form of communication about product ...