Abstract:
The majority of tourism literature focuses on international tourism; however, domestic
tourism for specific destinations, such as Iran, can contribute to job creation, heritage
protection, regional integration, and cross-cultural understanding. The market for
domestic tourism in Iran has been downplayed and its true value has been
underutilized. This study assumes that the present apathy towards tourism is reinforced
by the public sector’s lack of decisive governance towards the tourism industry where
the public sector “can best act to mediate contemporary tourism-related social,
economic, political and environmental policy problems” (Hall, 2011, p. 439). Drawing
on “culture-ideology of consumerism” and “ecological economics” theories, study
revealed that critiques of international mass tourism have convincing argument that
domestic tourism is a domestic investment with a sustainable agenda.
Description:
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