Abstract:
Th e target group in a consumer environment often perceives RFID technology
as a threat. Th e question, however, is: does the perception of RFID contain the
potential to become a threat to the economic success of the investment in such
technology? Th e optimization potential of RFID technology - a driving factor in modern
supply chain management - is increasingly opening up new market segments in
other business processes. Among them are accelerated payments in the retail and
service sector, for example the programs PayPass, ExpressPay and payWave issued
by three global credit card companies or the new Girogo system for debit cards.
Prototypes for the integration in smart phones are in the test stage already. Th e step
of combining these two technologies opens up a mass market and off ers the opportunity
of developing a successful application on a worldwide scale.
Th is article examines the acceptance of RFID-based payment systems by the
end user. It defi nes relevant factors based on existing literature and evaluates them
empirically by using the Technology Acceptance Model in its version two.
JEL classifi cation: D12, D81, L81.
Keywords: RFID, TAM, acceptance, consumer, trade, retail, e-commerce, credit
card, debit card, contactless, payment, process, risk, investment, radio frequency
identifi cation, e-passport, survey, usefulness, ease of use, petrol station, gas station,
PayPass, payWave, ExpressPay, Girogo, NFC.
