Abstract:
This study applies Brown-Gibson model of weighted evaluation of both objective and subjective parameters for automobile selection. In addition to the input from the NPV calculations, we set 15 subjective attributes and estimate the best investment strategy based on the objective and subjective factors. Results obtained from NPV and Brown-Gibson model are inconsistent. Further evidence suggests that mileage is the most sensitive influencing factor while making the investment decision and even a small change in this factor changes the decision completely from one alternative to another.
Description:
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