dc.contributor.author |
Mohammed, Abubakar |
|
dc.contributor.author |
İlkan, Mustafa |
|
dc.date.accessioned |
2016-08-19T06:24:37Z |
|
dc.date.available |
2016-08-19T06:24:37Z |
|
dc.date.issued |
2013 |
|
dc.identifier.citation |
Abubakar, A. M., & Ilkan, M. (2013). More Adverts or More eWOM’s. J Bus & Fin Aff, 2, e129. |
en_US |
dc.identifier.issn |
2167-0234 |
|
dc.identifier.uri |
http://dx.doi.org/10.4172/2167-0234.1000e129 |
|
dc.identifier.uri |
http://hdl.handle.net/11129/2892 |
|
dc.description |
The file in this item is the publisher version (published version) of the article. |
en_US |
dc.description.abstract |
The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet to gather information about products and/or services; trust in traditional advertisements has decrease and Marketers are particularly interested in better understanding electronic word-of-mouth (eWOM) because traditional forms of communication " advertising " appear to be losing effectiveness. |
en_US |
dc.language.iso |
eng |
en_US |
dc.publisher |
Business & Financial Affairs |
en_US |
dc.relation.isversionof |
10.4172/2167-0234.1000e129 |
en_US |
dc.rights |
info:eu-repo/semantics/openAccess |
en_US |
dc.subject |
Information - Internet - Advertisement |
en_US |
dc.subject |
electronic wordof- mouth |
en_US |
dc.subject |
Information Technologies - Firms |
en_US |
dc.subject |
Marketing strategy / methods, Marketing |
en_US |
dc.subject |
Word of mouth advertising - Communication - Consumers |
en_US |
dc.subject |
Knowledge management - Customer services |
en_US |
dc.title |
More Adverts or More eWOM’s |
en_US |
dc.type |
article |
en_US |
dc.relation.journal |
Business & Financial Affairs |
en_US |
dc.contributor.department |
School of Computing and Technology |
en_US |
dc.contributor.authorID |
TR255914 |
en_US |
dc.contributor.authorID |
TR214500 |
en_US |
dc.identifier.volume |
2 |
en_US |
dc.identifier.startpage |
129 |
en_US |
dc.identifier.endpage |
129 |
en_US |