Browsing 10 Faculty of Communication and Media Studies by Author "Eastern Mediterranean University, Faculty of Engineering, Department of Industrial Engineering, Eastern Mediterranean University, Faculty of Communication and Media Studies, Department of Journalism"

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Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory

Korhan, Orhan; Ersoy, Metin (Springer, 2015-06-14)

Uses and gratifications theory (U&G) is a media use paradigm from mass communications research that guides the assessment of consumer motivation for media usage and access. Recent adaptations of U&G research to the internet ...