FMCGs especially dairy products are products that are often being consumed by people. As North Cyprus is known as a University Island, there are so many international students visiting the island for education. This study ...

Most of the marketing research and marketing communication activities in North Cyprus are done in Turkish, which is the official language. However, over the years, there has been an increase in the population of non-Turkish ...

ÖZ:Günümüz dünyasında gelişen ve değişen teknoloji birçok alanı etkilediği gibi kurumların pazarlama stratejileri üzerinde de etkilerini göstermiştir. Teknolojinin gelişmesiyle paralel bir şekilde gelişim gösteren ...

There are numerous companies in the global market who are in the same sector and competing with each other; they are offering almost similar products or services while they are reaching their customers. In the medical ...