Browsing 10 Faculty of Communication and Media Studies by Author "Nevzat, Raziye"

Now showing items 1-1 of 1

Brand Trust, Brand Loyalty and Intention: Facebook as a Student Recruitment and Retention Channel

Nevzat, Raziye (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018-06)

ABSTRACT: Social Media Marketing has recently been adapted by many brands, including Higher Education Institutions. The cost of marketing through conventional media at a global scale could be very large therefore effective ...