Browsing 10 Faculty of Communication and Media Studies by Subject "Consumer Decision Making Process"

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Brand Loyalty and Consumption of Dairy Products among International Students in North Cyprus

Anametemfiok, Etietop Sweetie (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-09)

FMCGs especially dairy products are products that are often being consumed by people. As North Cyprus is known as a University Island, there are so many international students visiting the island for education. This study ...