Browsing 10 Faculty of Communication and Media Studies by Subject "Consumers"

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The Impact of Marketing Communication on the Consumption of Personal Care Consumer Package Goods among Foreign University Students in TRNC

Dimka, Munbang Sheena (Eastern Mediterranean University EMU - Doğu Akdeniz Üniversitesi (DAÜ), 2017-08)

Most of the marketing research and marketing communication activities in North Cyprus are done in Turkish, which is the official language. However, over the years, there has been an increase in the population of non-Turkish ...