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Browsing 10 Faculty of Communication and Media Studies by Subject "Internet Marketing-Online Marketing-Psychological Aspects"
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(Eastern Mediterranean University EMU, 2016-07)The present study aims to assess Eastern Mediterranean University students‘ perception towards beauty advertisements on YouTube. The study is based on the Uses and Gratification Theory and seeks to explore the extent to ...
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EMU I-Rep by Eastern Mediterranean University Institutional Repository is licensed under a Creative Commons Attribution-Gayriticari-NoDerivs 3.0 Unported License
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