Browsing 10 Faculty of Communication and Media Studies by Subject "Product placement"

EMU I-REP

Browsing 10 Faculty of Communication and Media Studies by Subject "Product placement"

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  • Influence of Product Placement Strategy used in TV Series on Nigerians 
    Ogunmola, Olaoluwapemi Ajoke (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    Technological advancement has provided more media options for audience to choose from, leading advertisers to seek new strategies to reach their target audience. Product placement strategy is considered one of those ...