Browsing 10 Faculty of Communication and Media Studies by Subject "Uses and Gratification"

EMU I-REP

Browsing 10 Faculty of Communication and Media Studies by Subject "Uses and Gratification"

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  • Social Media as an Advertising Tool: Reaching and Persuading Audience Through Instagram 
    Ahmadova, Aytan (Eastern Mediterranean University EMU, 2015-08)
    Social media is a new kind of media that day by day becomes more important and takes irreplaceable place in peoples‟ everyday lives. As time passes usage purposes of social media gets wider and covers many different purposes. ...
  • Understanding likes on Instagram amongst EMU students 
    Tolani, Abdulazeez Georgina (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017-02)
    This study aims to analyze the opinion of Eastern Mediterranean University students when it comes to understanding likes on Instagram. The study is based on Uses and Gratification Theory and seeks to explore the extent ...