Browsing 10 Faculty of Communication and Media Studies by Subject "Uses and gratification"

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Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory

Korhan, Orhan; Ersoy, Metin (Springer, 2015-06-14)

Uses and gratifications theory (U&G) is a media use paradigm from mass communications research that guides the assessment of consumer motivation for media usage and access. Recent adaptations of U&G research to the internet ...