Browsing 10 Faculty of Communication and Media Studies by Subject "Word of Mouth (WOM)"

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Role of Word of Mouth Communication in North Cyprus: Painkillers and Dermocosmetics Products

Akgül, Çağlar Çağlar (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-01)

There are numerous companies in the global market who are in the same sector and competing with each other; they are offering almost similar products or services while they are reaching their customers. In the medical ...