Browsing 10 Faculty of Communication and Media Studies by Author "Amoo, Khadijat Oluwakemi"

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Beauty Advertisements on YouTube: An Assessment of EMU Students’ Perception

Amoo, Khadijat Oluwakemi (Eastern Mediterranean University EMU, 2016-07)

The present study aims to assess Eastern Mediterranean University students‘ perception towards beauty advertisements on YouTube. The study is based on the Uses and Gratification Theory and seeks to explore the extent to ...